VIDEO Case Study
Agroland increased the efficiency of logistics activities by 60% by automating processes, using integrated solutions from Senior Software
Watch the video and see what were the benefits gained by Agroland, the largest agricultural store chain in Romania, following the implementation of the integrated systems suite from Senior Software!
Benefits gained by Agroland
Following the implementation of the ERP solution from Senior Software, we benefited from fast and accurate access to essential information regarding operations in our stores and distribution network. With SeniorERP, we are able to monitor in real time what categories of products are sold, as well as profit margins, stocks and their rotation speed, and more.
In the Business Intelligence platform, which is integrated with the ERP system, I track the Agroland group’s results daily, analyzing every aspect of our activities in the smallest detail. Through the reports that I have built over time, I have access to all the necessary data on which I can make appropriate business decisions. In addition, the SeniorVisualBI platform also supports us in the budgeting process, allowing us to make adjustments either monthly or quarterly, to maintain performance at an optimal level.
Horia Cardos, CEO - Agroland
The challenges encountered by Agroland
Agroland connected all its business processes with the help of Senior Software
Before partnering with Senior Software, Agroland was using a management and accounting system that no longer met the needs of the rapidly expanding company. The limitations of this system caused significant delays in gaining essential information about activities in their stores and distribution network, preventing quick and informed business decisions.
The company’s plans, such as opening new stores and attracting franchise partners, were affected by the lack of an integrated and adaptable system. In addition, the constantly changing tax legislation in Romania required the use of a solution capable of ensuring compliance and operational efficiency. Also, as the volume of activities increased, managing customers, orders, stocks and more became increasingly complex.
By implementing Senior Software’s suite of interconnected solutions, Agroland was able to optimize and connect all operational processes. With the help of ERP, WMS, BI, B2C and B2B systems, the management team now benefits from increased control and visibility over the entire business, ensuring high operational efficiency and supporting the company’s development.
Another important segment that we managed to develop with Senior Software solutions was the e-commerce area. I can say that the B2C platform is our largest sales channel and a showcase for our business. As for the B2B portal, it generated a significant increase in orders and value per order, because our partners have easy access to our entire product range and can place orders quickly and easily. Moreover, we recorded an improvement of approximately 50% in the speed of order processing.
Obviously, as the business developed and the number of warehouse operations expanded, the need to implement a WMS system also arose. The logistics solution from Senior Software allowed us to increase the number of pallets received and shipped, to track stocks and batches, while also giving better control over products with a short warranty period. In addition, we were able to organize more assortments of goods on the same pallet and increase the efficiency of logistics activities by 50-60%.
Horia Cardos, CEO - Agroland
About Agroland
Agroland, founded in 1997 in Timisoara, started as a supplier of animal husbandry products, mainly targeting small farmers. Over time, the company has diversified its portfolio, becoming a market leader in Romania in the field of specialized stores in gardening, pet care and hobby farming. The products are sold both directly through traditional stores and online through the virtual store.
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