Koh-I-Noor Hardtmuth Romania implemented Senior Software’s E-commerce solution in order to integrate its online store with the already implemented SeniorERP system. With the new platform, Koh-I-Noor’s sales have grown by 81%, and their number of clients has increased by 140%.
Koh-I-Noor Romania is an importer and distributor of stationery and office supplies, school supplies and arts & hobby products. As the business grew, the requests coming from clients determined the company to optimize their online platform, the old store having an outdated structure, which didn’t allow prices to be displayed and it wasn’t linked to existing stocks. Thus, Koh-I-Noor chose the E-commerce solution from Senior Software.
“We wanted, first of all, for the chosen solution to be integrated with our resource planning system, in order to be able to send all orders straight to the ERP, access the same database, and to be able to update information in real time. Basically, the communication between the systems is the facitlity that means most to us. Additionally, through the E-commerce platform, we’re present everywhere and anyone can have access to our products”,
declared Dinu Maravela, CEO for Koh-I-Noor Hardtmuth Romania.
After implementing the new E-commerce platform, Koh-I-Noor Romania registered extraordinary results.
“Definitely, the most important benefit is the increase of online sales by 81% for the first semester of 2018, compared to the same time last year, when we were using the old platform. Regarding client numbers, here we have a growth of 140%, compared to the same time period. We can say that the solution helped bring our online store to the current market trends”,
a adaugat Dinu Maravela.
Among the important benefits noted by Koh-I-Noor after implementing Senior Software’s E-commerce solution, we count:
-
Increase in visibility on the market, facilitated by the access gained to a larger number of marketing possibilities: discounts, promotions, bonuses, discounts based on season or products, a blog, etc.;
-
The improvement and addition of new showcasing, accessing and buying functionalities for products;
-
The improvement of client relationships, with the help of the messaging section available in the platform;
-
Order processing times have been lowered, thanks to the immediate data transfer between the E-commerce platform and the SeniorERP system;
-
Products with many subcategories are presented in a more accessible manner.
Founded in 1994, Koh-I-Noor Hardtmuth Romania is a subsidiary of Koh-I-Noor Hardtmuth in the Czech Republic, the largest manufacturer of school and stationery products and writing and drawing instruments from Central and Eastern Europe. The first Koh-I-Noor store in Romania was opened in 2018, on the C.A. Rosetti 15 Street, in Bucharest. The company’s main objective for the following years is to develop a chain of stores in the whole country and to consolidate its online presence with the help of Senior Software’s E-commerce platform.
