INDAH BEAUTY CASE STUDY
How Indah Beauty reduced order processing time by 95% using Senior Software technologies
Implementation of integrated ERP, BI, and Dashboard solutions within Indah Beauty
About Indah Beauty:
Industry: Cosmetics and personal care
Business activity: Import, distribution, and retail of cosmetic products
Portfolio: Over 8,000 products
Sales channels: Distribution to IKA retailers, pharmacy and drugstore chains, and two online stores – indah.ro and equivalenza.ro
Market expansion: 3 Equivalenza physical stores
Project overview:
Implemented solutions: SeniorERP, SeniorVisualBI, and SeniorDashboards
Company: Indah Beauty
Replaced solution: SmartBill & Saga
Project objective: Building an integrated digital infrastructure capable of connecting all sales channels, automating operational workflows, and supporting the accelerated growth of the business.
Before implementing the integrated systems
Operational challenges faced by Indah Beauty
- Managing complex orders with up to 500 lines per document
- Operational resources tied up in repetitive, non–value-added activities
- Lack of EDI connectivity with IKA retailers, impacting document exchange
- Difficulty adapting commercial documents to the different requirements of partners
- Lack of automatic inventory synchronization between distribution, retail, and e-commerce
- Limited visibility into sales across different channels
- Dependence on Excel for consolidation, financial reporting, and P&L analysis
- Increased effort required to track financial status and performance by customer or store
After implementing the ERP, BI, and Dashboards solutions
Company objectives
- Full integration of the three business divisions—distribution to IKA retailers, physical retail, and eCommerce—into a unified system
- Automation of complex order processing through bulk import into SeniorERP
- Integration of the two online platforms, indah.ro and equivalenza.ro, with the ERP system for automatic order retrieval and real-time inventory synchronization
- Integration of the AWB generation and tracking flow for B2C orders directly within the ERP
- Correct and automatic mapping of internal product codes with the codes used by commercial partners
- Efficient management of a portfolio of approximately 8,000 items within a centralized system
- Replacement of Excel-based reporting with consolidated analytics through SeniorVisualBI
- Performance analysis across distinct channels: IKA, own retail, and B2C
- Daily monitoring of sales targets and margins through SeniorDashboards
- Increased data accuracy and reduced risk of errors in commercial processes
- Building a scalable digital infrastructure capable of supporting business growth
- Situation before implementation
- Situation after implementation
Complex orders were entered line by line, and processing a single order could take up to 6 hours. This way of working consumed significant resources and increased the risk of errors. At the same time, EDI integration with major retailers was not fully automated, and commercial documents required frequent adjustments depending on each partner’s requirements. The two online stores were not fully integrated with the internal system, and the AWB generation and management flow for B2C orders was handled separately.
Sales performance analyses were carried out in Excel, through separate consolidations and processing across channels, customers, and brands. This approach required considerable time and multiple verification steps to validate the data, turning reporting and analysis into a recurring operational effort for the Indah Beauty team.
Go Live: July 2025
"As order volumes grew rapidly, entering them into the old system became not only time-consuming but completely unsustainable for the stage of development we had reached. It was clear that we needed an integrated platform capable of connecting all three directions of our business.
The nature of our operational model requires a high degree of flexibility. The new system had to be quickly adaptable to different commercial requirements, the specifics of each partner, and the internal dynamics of the business. In addition, for the Equivalenza brand, prop er recipe management was essential, as each product consists of multiple components that must be accurately tracked in both inventory and the sales process. We needed a system capable of reflecting this complexity without complicating daily operations.”
Daniel Glodeanu, CEO – Indah Beauty
Senior Software’s cutting-edge technologies have transformed the way Indah Beauty manages its growth and operational performance. The company now operates on the basis of a coherent digital infrastructure that supports a complex omnichannel model without adding additional pressure on the team.
Operational efficiency has increased significantly, and critical processes have become predictable and scalable. The substantial reduction in processing times has eliminated internal bottlenecks and allowed resources to be redirected toward activities with direct commercial impact. At the same time, data accuracy and information consistency have improved considerably.
At the management level, access to consolidated indicators and structured performance analysis has improved the speed and quality of decision-making. Management now has a clear view of sales dynamics, margins, and channel evolution, without relying on manual reporting or external consolidations.
The current infrastructure supports the company’s growth trajectory, creating the foundation for controlled and profitable expansion in a competitive and dynamic market.
The ERP solution from Senior Software integrates all our essential processes—distribution, retail, eCommerce, and reporting—providing us with complete visibility and operational control. The system’s flexibility allows us to quickly adapt workflows and documents according to the specific requirements of our business and partners. The sales dashboard is analyzed daily and gives us a clear view of revenue and margins for each division—distribution, retail, and eCommerce. We can quickly identify deviations from targets and immediately adjust our commercial strategies.
Daniel Glodeanu, CEO – Indah Beauty
Key changes and benefits recorded after implementation
The implementation of the integrated solutions generated a structural transformation in the way Indah Beauty operates and manages its business. The impact went beyond process optimization, focusing on increasing control, execution speed, and scalability. Among the most important changes and benefits are:
- Increased scalability without additional pressure on the organizational structure
- Transition from a reactive model to a proactive management model, based on real-time indicators
- Alignment of all sales channels within a unified framework for control and reporting
- Improved financial predictability through fast access to consolidated and relevant data
- Enhanced commercial discipline and transparency in performance analysis
- Reduced dependence on fragmented processes and external consolidations
- A solid digital foundation supporting long-term expansion and consolidation
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