RETAIL & ECOMMERCE
Frictionless retail. From shelf to online – fully automated
BORDERLESS SALES
Connected channels. Automated processes. Scalable sales.
Integrated retail and ecommerce solutions connect all sales and logistics channels into a single digital flow, delivering full visibility, end-to-end automation, and fast, data-driven decision-making.
As a result, companies can:
- Automatically synchronize inventory, pricing, and orders
- Centrally manage promotions and commercial policies
- Reduce operational costs through automated processes
- Deliver unique and consistent shopping experiences
CHALLENGES
Operational risks of a fragmented commerce model
Disconnected systems lead to inconsistent inventory, delivery delays, and unevenly applied promotions. Through digitalization and seamless channel integration, retailers regain operational control and accelerate sales.
Unsynchronized inventory
Pricing and promotions that are difficult to control
Unaligned orders and deliveries
Scattered data
Slow order processing
The implementation of the SFA helped us a lot, it eased our activity and made it very efficient. Our agents go to the field and can see inventory statuses on their tablet, in real time. They can make stock reservations and quickly place orders. Then, operators take the respective orders, generate and send the delivery document to the warehouse employees, after which the goods are prepared and loaded into the cars. Then, the notices or invoices that accompany the goods are generated. This whole process can take less than 24 hours.
INTERCONNECTED PROCESSES
End-to-end omnichannel with dedicated systems
Specialized solutions cover every area of the business, from commercial and operational activities to logistics, finance, and marketing. Each system addresses the specific challenges of its domain, contributing to the efficiency of the entire sales chain, from shelf to the end customer.
Full control over your portfolio, pricing, and sales flows
The core business operations system unifies procurement, sales, and billing processes, providing clear visibility into profitability and overall financial performance.
Key benefits:
- Centralized management of products, price lists, and promotions
- Automated workflows for purchasing, goods receipts, invoicing, and payments
- Integrated financial control with real-time, compliant reporting
- Complete visibility into margins, discounts, and cost per product
- Full document traceability and comprehensive transaction audit
- B2B and intercompany workflows with end-to-end document traceability
Fast and seamless sales experience across every location
The point-of-sale solution supports in-store operations with automatic synchronization of prices and inventory, while enabling customer loyalty programs and personalized engagement.
Key benefits:
- Assisted sales with barcode scanning, fiscal receipts, and integrated returns
- Automatic updates of prices, promotions, and inventory levels
- Stable operation, including offline mode, to ensure business continuity
- Simplified cash management and daily reporting by operator
- Customer loyalty programs and personalized discounts
- Instant visibility into the performance of each store and sales team
Scale your sales without channel barriers
The eCommerce solution is fully integrated with the resource management system, unifying commercial and logistics workflows and delivering a consistent experience across physical and online stores.
Key benefits:
- Automatic synchronization of products, prices, promotions, and orders
- Unified management of B2B and B2C customers within a single system
- Support for click & collect, ship-from-store, and network-wide returns
- Real-time visibility into inventory levels and order status
- Centralized control of online promotions and campaigns
- Automated invoicing and online payment processes
Rapid Growth of Your Online Presence Through Automated Integration
The marketplace platform enables companies to showcase their entire product portfolio and manage orders automatically, reducing operational costs and processing time.
Key benefits:
- Product listing in a high-visibility sales environment
- Automatic synchronization of products, prices, and inventory
- Instant order intake and processing, including deliveries
- Continuous updates on order and return status
- Easy expansion to new sales platforms
- Automated invoice and shipping label generation
Efficient logistics workflows and optimized inventory
Dedicated warehouse and procurement solutions enable precise product tracking and intelligent inventory planning, helping prevent losses and stockouts.
Key benefits:
- Automated management of goods receipts, picking, and inventory
- Full traceability by batches, serial numbers, and expiration dates
- Automatic replenishment based on minimum stock levels
- Warehouse space optimization and efficient internal handling routes
- Monitoring of logistics performance and reduced delivery times
- Analysis of product turnover and logistics costs
Fast decisions based on real business performance
Analytics and planning solutions transform operational data into actionable insights for management, enabling fast, informed strategic decision-making.
Key benefits:
- Real-time dashboards and reports with commercial and financial KPIs
- Profitability analysis by product, channel, or customer
- Automated budgeting and forecasting aligned with actual data
- What-if scenarios to simulate the impact of business decisions
- Automated alerts for deviations from financial targets
- Continuous evaluation of cash flow and profit margins
Know your customers and increase the value of every interaction
Dedicated customer relationship management tools help companies personalize offers based on purchasing behavior and build long-term customer loyalty.
Key benefits:
- Advanced customer segmentation and behavioral analytics
- Automated loyalty campaigns and personalized promotions
- Management of loyalty points, cards, and discount coupons
- Integrated communication through email and SMS marketing
- Full visibility into interaction history and purchase records
- Analysis of loyalty metrics and post-purchase behavior
Expertise that turns omnichannel strategy into real results
The Consulting and Project Management division provides strategic and operational support for retailers connecting physical stores, eCommerce, and marketplace channels into a unified ecosystem.
Key benefits:
- Definition of commercial objectives and alignment with digital solutions
- Mapping of multichannel workflows (in-store, online, marketplace, warehouse)
- Coordination of all teams and systems involved in the project
- Risk management and prioritization of high-impact deliverables
- Performance validation and configuration optimization based on real KPIs
- Guidance for scaling operations across new stores, markets, and sales channels
Stages of digital transformation
Structured process, with clear objectives
With over 22 years of experience in complex projects, the Senior Software team guides each client through a clear and controlled transformation journey:
Process
Analysis
Software Architecture
Phased Implementation
Dedicated Team Training
Post Go-Live
Support
WHAT OUR CLIENTS SAY
Agroland improved order processing speed by 50%
The B2C platform is our largest sales channel and a key showcase for our business. As for the B2B portal, it has generated a significant increase in both the number of orders and the average order value, as our partners have easy access to the full product range and can place orders quickly and effortlessly.”
REAL RESULTS
What do retailers gain from an integrated omnichannel model?
Retailers that connect sales channels, inventory, and operational workflows achieve rapid performance improvements, more stable processes, and a significant reduction in manual effort. This system integration enables faster operations, higher accuracy, and data-driven decision-making.
