Scule si Unelte Design – Zilan Case Study
How Scule si Unelte Design – Zilan expanded its sales by integrating Trada with SeniorERP
The integration of Trada marketplace and SeniorERP within Scule si Unelte Design – Zilan
About Scule si Unelte Design – Zilan
Industry: Retail & eCommerce
Activity: Distribution and sale of products for home, garden and outdoor activities
Portfolio: 11,000 products
Sales channels: B2B, B2C and marketplace
Turnover: EUR 15 million
Project overview
Solutions implemented: SeniorERP, trada.ro
Company: Scule si Unelte Design – Zilan
Project objective: To expand sales through an integrated commercial channel, capable of increasing portfolio visibility, supporting access to new customers and simplifying order processing through a direct connection with the ERP system.
Before integrating Trada
The commercial and operational challenges faced by Scule si Unelte Design – Zilan
- Limited visibility for a very extensive product portfolio
- More difficult access to new customer segments through existing channels
- The need to better capitalize on a diversified assortment, in the context of growing online sales
- Pressure to efficiently manage products, stock levels, prices and orders
- The need for a new sales channel that would not increase the volume of manual operations
- The need for a commercial model that was easier to manage and simpler to scale
After integrating SeniorERP and Trada
The company’s objectives
- Expanding sales through a new channel directly connected to the ERP system
- Increasing visibility for an extensive product portfolio
- More efficient access to new customers and relevant market segments
- Automatic synchronization of products, stock levels and prices
- Automatic transfer of orders into the company’s operational flow
- Reducing manual interventions in online sales administration
- Building a commercial model that is more efficient, faster and easier to develop
- Supporting growth without increasing administrative complexity
- Situation before integration
- Situation after implementation
Before integrating Trada with SeniorERP, Scule si Unelte Design needed a more efficient way to capitalize on an extensive portfolio and increase visibility among new customer segments. Given that the company manages over 10,000 products, the expansion of sales channels had to be achieved without complicating internal processes or increasing the volume of manual operations.
- Limited visibility for a very extensive product portfolio
- More difficult access to new customer segments
- The need for an additional sales channel connected to internal processes
- More complex administration of products, stock levels and orders in the absence of a direct integration
- Higher risk of manual interventions when updating commercial information
- Pressure on operational efficiency in the context of growing online sales
"The main challenge was increasing visibility for a very extensive portfolio and gaining more efficient access to new customer segments. For us, integrating Trada meant adding a new sales channel, directly connected to the ERP system, which helps us better capitalize on our portfolio and process orders more efficiently.”
Marius Palca – Project Manager, Scule si Unelte Design – Zilan
- Automatic synchronization of products, stock levels and prices
- Orders transferred directly into the company’s operational flow
- Reduced manual interventions in online sales administration
- Faster and simpler order processing
- Better visibility for the product portfolio
- Access to nearly 5,000 active customers through Trada
- Over RON 600,000 generated through this channel in approximately one year
- A more scalable commercial model, without increasing administrative complexity
"The operational experience has become much more efficient thanks to the direct integration with the ERP system. The automatic import of products, real-time updates of stock levels and prices, and the elimination of manual interventions reduce errors and optimize the administration of an extensive portfolio." Marius Palca – Project Manager, Scule si Unelte Design – Zilan
The most important changes and benefits achieved after integration
The implementation of an integrated sales channel through Trada and SeniorERP brought clear improvements in the way online sales are managed and in the company’s ability to better capitalize on an extensive portfolio. The impact was not limited to access to a new commercial channel, but also included simplified workflows and increased operational efficiency.
Among the most important results:
- Access to nearly 5,000 active customers through Trada
- Over RON 600,000 generated through this channel in approximately one year
- Automatic synchronization of products, stock levels, prices and orders
- Reduced manual operations in online sales administration
- Faster order processing within the standard operational flow
- A simpler, more efficient and easier-to-scale commercial model
- Better visibility for the product portfolio
- Sales growth supported without increasing administrative complexity
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