VIDEO CASE STUDY
Agroland increased the efficiency of logistics activities by 60% by automating processes, using integrated solutions Senior Software
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Find out in the video all the benefits obtained by Agroland, the largest agricultural store chain in Romania, following the implementation of the integrated systems suite from Senior Software!
Benefits obtained by Agroland
- Quick access to critical information, supporting strategic decision-making based on accurate and up-to-date data
- Improvement of order processing speed by 50% and increase in sales volume
- Increased accuracy in inventory management and batch tracking, including for products with a short shelf life
- Optimization of time dedicated to logistics operations by 60%, by automating processes and streamlining workflows
- The possibility of evaluating store profitability, analyzing profit margin by product categories, stocks and their rotation speed
- Significant increase in the number of pallets processed in a shorter time frame
- Improvement of the efficiency of the entire team by implementing clear work procedures in all departments, including the financial-accounting department
Following the implementation of Senior Software’s ERP solution, we gained fast and accurate access to essential information about the activity of our stores and distribution network. With SeniorERP, we are now able to monitor in real time the sold product categories, profit margins, inventory levels, and stock turnover rates, and much more. Through the Business Intelligence platform, fully integrated with the ERP system, we track the Agroland Group’s performance on a daily basis, analyzing every aspect of our operations in great detail. The reports we have built over time give us access to all the data we need to make sound business decisions. In addition, the SeniorVisualBI platform supports us in the budgeting process, allowing us to make monthly or quarterly adjustments in order to maintain performance at an optimal level.
Horia Cardos
Agroland connects all its business processes with Senior Software
Before partnering with Senior Software, Agroland was using a management and accounting program that no longer met the requirements of the company in full expansion. The limitations of this system generated significant delays in obtaining essential information about the activity of the stores and the distribution network, preventing the making of quick and informed business decisions.
The company’s plans, such as opening new stores and attracting franchise partners, were affected by the lack of an integrated and adaptable system. In addition, the tax legislation in Romania, which was constantly changing, required the use of a solution capable of ensuring compliance and operational efficiency. Also, as the volume of activities increased, the management of customers, orders, stocks and more became increasingly complex.
By implementing the suite of interconnected solutions from Senior Software, Agroland managed to optimize and connect all operational processes. With the help of ERP, WMS, BI, B2C and B2B systems, the management team now benefits from increased control and visibility over the entire business, ensuring high operational efficiency and supporting the company’s development.
Another important segment that we managed to develop with Senior Software solutions was the e-commerce area. I can say that the B2C platform is the largest sales channel and a showcase for our business. Regarding the B2B portal, it generated a significant increase in orders and value per order, because our partners have easy access to the entire product range and can place orders quickly and easily. Moreover, we recorded an improvement of approximately 50% in the speed of order processing.
Obviously, as the business developed and the number of warehouse operations expanded, the need to implement a WMS system also arose. The Senior Software logistics solution allowed us to increase the number of pallets received and shipped, to track stocks and batches, having better control over products with a short warranty period. In addition, we were able to organize several types of goods on the same pallet and increase the efficiency of logistics activities by 50-60%.Horia Cardos, CEO Agroland
About Agroland
Agroland, founded in 1997 in Timisoara, started as a supplier of livestock products, mainly targeting small farmers. Over time, the company has diversified its portfolio, becoming the market leader in Romania in the field of specialized stores in gardening, pet care and hobby farming. The products are sold both directly through traditional stores and online through the virtual store.


