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VIDEO CASE STUDY

Old Team Distribution: "Using Senior Software systems, we work in a centralized and integrated way"

Find out in the video all the benefits obtained by Old Team Distribution, a major beverage distributor in Romania, following the implementation of integrated systems!

Benefits obtained by Old Team Distribution

  • Correct and efficient management of multiple complex operations, having visibility and control over the entire distribution process
  • Quick access to essential information, supporting strategic decision-making based on correct and updated data in real time
  • Correct management of over 7,000 unique products in the portfolio, in permanent stock, and shortening order processing times
  • Automation of reporting processes to ANAF, including for e-Invoice and e-Transport, as well as compliance with tax requirements
  • Improving the efficiency of the entire sales team, thanks to real-time access to all the information necessary in the sales process (products, stocks, prices, commercial policies, etc.)
  • Reducing the time allocated to picking activity by 30% and achieving 100% accuracy in the process
old team distribution - implementare solutii senior software

We implemented SeniorERP when our company had only four employees. Choosing to adopt an ERP system so early was driven by the complexity of our operations. We manage a high volume of complex processes that need to be handled in a structured and integrated way; otherwise, the risk of losing control would be significant. From order intake in the SFA system by our sales agents, to warehouse picking and order preparation for delivery, all operations are managed within the system. This provides us with a high level of data transparency and enables us to make informed, fast decisions.

Monica Dinu, Managing Partner – Old Team Distribution

Beneficii obtinute de Old Team Distribution cu sisteme integrate Senior Software

“Now we have all the information just one click away”

Old Team Distribution has strengthened its position in Romania’s beverage distribution market through a strategic growth path supported by Senior Software solutions. Part of a group with solid market experience, the company expanded its operations from import activities in 2007 to distribution in 2010, continuously adapting to market requirements and diversifying its sales channels from HoReCa to retail and online. To support this growth and streamline internal operations, Old Team Distribution implemented SeniorERP, achieving a centralized way of working, full process traceability, and enhanced control over operational flows. Additionally, the company efficiently addressed regulatory requirements by automating the management of statutory reports and fiscal documents, including e-Factura and e-Transport. Within the sales division, the SFA solution provides sales representatives with real-time access to critical information such as product availability, pricing, and commercial policies, significantly improving the quotation and order-taking process. At the same time, the implementation of the WMS solution in the warehouses optimized picking operations, substantially reducing execution times and ensuring maximum accuracy in order fulfillment.
Today, thanks to system integration and advanced reporting and analytics tools, the company’s management benefits from a clear, real-time view of both operational and commercial performance. Fast access to up-to-date data enables informed strategic decision-making, efficient resource optimization, and agile adaptation to market dynamics.

The implementation of the WMS system has brought major improvements, including a reduction in picking times by over 30%. If previously the picking process took place throughout the day, now we manage to complete this activity in just 5 hours, which is an extraordinary achievement. In addition, the warehouse management system has contributed to increasing the accuracy of the picking process, reaching almost 100%.

Regarding the reporting and analysis area, Business Intelligence is actively used in all our departments for making strategic decisions, whether it is analyzing consumer trends, customer behavior, cash flow, purchases or sales. All relevant information is quickly extracted from the BI software, which helps us make informed and fast decisions.

Monica Dinu, Managing Partner – Old Team Distribution

About Old Team Distribution

Established in 2010, Old Team Distribution is a company specialized in the distribution of alcoholic and non-alcoholic beverages. The company manages a portfolio of over 7,000 unique products and collaborates with more than 100 suppliers, both locally and internationally. The distribution network includes over 2,000 points of sale nationwide, and the company's activity is carried out in three logistics warehouses located in Bucharest, Brasov and Ploiesti.

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Old Team Distribution: “Using Senior Software systems, we work in a centralized and integrated way”