VIDEO CASE STUDY
Broman: “For us, one of the greatest values is the interconnection of Senior Software systems”
Implementation of integrated solutions for stock, order, warehouse and eCommerce management within Broman
About Broman:
Industry: Import and distribution of household and agricultural products
Activity: Import, distribution and sale of household and agricultural products
Sales channels: B2B, B2C, sales team and eCommerce
Operational specifics: Integrated management of stock, orders, commercial relationships and sales channels for approximately 1,000 customers nationwide
Portfolio: Over 1,000 products
Project overview:
Implemented solutions: SeniorERP, WMS, CRM, eCommerce, Senior Dashboards
Company: Broman
Replaced solution: Nexus
Project goal: To build an integrated digital ecosystem connecting stock, orders, warehouse operations, commercial relationships and sales channels, in order to support operational control and accelerated business growth
Watch the VIDEO to see how Broman recorded 40% more online orders and increased stock accuracy to over 98%.
Before the implementation of the integrated systems
Operational challenges faced by Broman
- Difficulties in managing stock amid the company’s accelerated growth
- Lack of efficient synchronization between orders, stock and sales channels
- High volume of manual activities in order intake and processing
- Limited visibility into commercial and financial information
- Difficult access to customer history and information needed by the sales team
- Increased risk of errors in order processing and data updates
- Limited control over warehouse activities
- Insufficient integration between commercial, logistics and online operations
After the implementation of the ERP and MES solutions
The objective pursued by the company
- Integrating stock, orders and sales channels into a unified system
- Digitalizing commercial and logistics activities
- Increasing stock accuracy and operational control
- Automating the order intake and processing flow
- Connecting the ERP system with eCommerce platforms
- Fast access to commercial, financial and operational information
- Supporting the sales team’s activity through CRM functionalities
- Improving warehouse organization and picking accuracy
- Creating a digital infrastructure capable of supporting business expansion and the development of the company’s own brand
- Situation before implementation
- Situation after implementation
Before implementation, the accelerated growth of the business put pressure on the existing infrastructure, which could no longer efficiently support the volume of operations. Inventory management, order synchronization, sales channel coordination and access to commercial and financial information required more effort and involved numerous manual interventions.
- Inventory and orders managed with difficulty in a context of growth
- Significant time allocated to order intake and processing
- Lack of efficient coordination between commercial activity, the warehouse and e-commercee
- Limited access to essential information for fast decision-making
- Reduced visibility into product performance and inventory turnover
- Less efficient management of commercial relationships and customer history
- Limited control over warehouse operations
- Higher risk of errors in updating inventory and prices
- Reduced capacity to react in the coordination of operational activities
After implementing Senior Software solutions, Broman benefits from an integrated way of working that connects commercial, logistics and online sales activities. The systems provide real-time visibility into inventory, orders and commercial performance, supporting better operational control and faster decision-making.
- Centrally managed inventory, updated in real time
- Orders automatically captured and processed faster
- Integration between the ERP and e-commerce platforms
- Over 98% inventory accuracy
- Over 99% picking accuracy
- 30%–40% reduction in order processing time
- Up to 35% reduction in warehouse processing time
- +40% online orders
- Reduction of order entry errors
- Fast access to customer history and relevant sales information
“The main functionalities we appreciate are centralized inventory management, order management, operational traceability, integration with the e-commerce platform, and financial and commercial reports. These allow us to have real-time control over operations and make accurate, fast decisions.”
The most important changes and benefits recorded after implementation
The implementation of Senior Software solutions brought concrete improvements to commercial, logistics and online activities, supporting a more efficient, better organized way of working, based on information available in real time. Among the most important benefits obtained by Broman are:
- Centralized inventory and order management
- Over 98% inventory accuracy
- Over 99% picking accuracy
- 30%–40% reduction in order processing time
- Up to 35% reduction in warehouse processing time
- Approximately 40% increase in online orders
- Reduction of order entry errors
- Real-time updates of inventory and prices
- Fast access to customer history and commercial interactions
- Clearer analysis of sales, profitability, inventory turnover and sales agent performance
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Learn more about Senior Software’s integrated solutions for import, distribution, inventory management, e-commerce and operational control.
