VETRO DESIGN CASE STUDY
How Vetro Design Turned the Trada.ro Marketplace into a Sales Channel That Delivers Fast Results
Integrated Solutions Implemented at Vetro Design
About Vetro Design
Industry: Distribution of medical, laboratory, and professional products
Business activity: Import, distribution, and export of medical, laboratory, dental, veterinary, professional beauty, and hygiene products
Product portfolio: A diverse range of professional products distributed nationally and internationally
Sales channels: B2B, direct distribution, exports, and the Trada.ro marketplace
Project Overview
Solutions implemented: SeniorERP, the Trada.ro marketplace, WMS, and SeniorVisualBI
Company: Vetro Design
Project objective: To expand sales through an integrated commercial channel capable of increasing order volumes, product visibility, and access to new B2B customers without proportionally increasing the operational workload.
Before the Integration of the Trada Platform
Commercial and Operational Challenges Faced by Vetro Design
- Limited access to new B2B customers without increasing sales costs
- Limited visibility for certain product categories
- Higher order volumes requiring greater operational effort
- The need to maintain close control over sales costs and internal resources
- The lack of an additional sales channel that could be easily integrated into existing processes
After the Integration of Trada and SeniorERP
Vetro Design's Objectives
- Attract new B2B customers more efficiently
- Improve the visibility of certain product categories
- Ensure consistent growth in order volumes without complicating internal operations
- Implement a more efficient sales model with reduced operational effort and controlled costs
- Add a complementary sales channel that could be easily integrated into existing workflows
- The Situation Before Implementation
- The Situation After Implementation
Before integrating the Trada platform, Vetro Design was looking for a solution that would enable the company to reach more B2B customers quickly, without proportionally increasing its sales and operational costs. The company needed an additional channel that could support growth in order volumes and improve portfolio visibility while integrating easily into its existing processes.
One of Vetro Design's key requirements was that the new channel should not introduce additional operational complexity or require significant additional costs. In this context, Trada provided an online sales channel that was easy to activate, with a straightforward product listing process and rapid integration into the company's existing sales workflows.
- Limited access to new B2B customers
- The need to increase order volumes without expanding the internal workload
- Limited visibility for certain product categories
- Pressure to maintain operational efficiency
- The need for a sales channel that was easy to integrate and manage
"Before integrating the Trada platform, one of our main challenges was gaining rapid access to a large number of new B2B customers without proportionally increasing our sales or operational costs."
Felicia Zaman, Deputy General Manager, Vetro Design
Following the integration of Trada with SeniorERP, Vetro Design successfully turned the marketplace into an important complementary channel in its sales mix. The platform supported consistent growth in order volumes and improved the visibility of certain product categories without requiring complex processes or significant additional resources.
One of the main advantages was its operational simplicity: products could be listed easily, while orders were managed through the same workflow as the company's other orders. This enabled Vetro Design to generate additional demand for products already included in its portfolio while making better use of its existing infrastructure and logistics capacity.
- An important complementary channel in the sales mix
- Improved visibility for certain product categories
- A simple product listing process
- Order management through the company's standard operational workflow
- More efficient use of existing logistics capacity
- Fast results without major investments or additional internal resources
"The product listing process is simple, and orders are managed in the same way as any other order."
Felicia Zaman, Deputy General Manager, Vetro Design
The Most Important Changes and Benefits Achieved Following the Integration
The implementation of an integrated sales channel through Trada and SeniorERP delivered clear commercial and operational benefits for Vetro Design. The impact was evident both in the growth in order volumes and in the company’s ability to make better use of the products already available in its portfolio without adding unnecessary operational complexity.
The most important results include:
- Consistent growth in the number of orders generated through the platform
- Increased visibility for certain product categories
- More efficient access to new B2B customers
- Simple product listing and administration
- Rapid integration into existing operational workflows
- Order management through the same operational process as the company's other orders
- Better use of existing logistics capacity
- Fast commercial results with minimal operational effort
- A complementary growth channel without major additional investments
"Trada is an effective channel for reaching new B2B customers, enabling us to expand sales with minimal operational effort."
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